During these times of re-evaluation, re-imagination and change we have founded the med-tech start up company Hitaa bv Amsterdam to create healthcare products for the pressing needs of our times.

Hitaa’s primary objective is to create innovative designs for greater good in med-tech products, systems and services that are affordable for the masses. We have a track record of over two decades in design and engineering demonstrating our commitment towards secular humanism. During the COVID-19 pandemic we created a Modular Vaccines Carrier (MVC) addressing the current need for distributing vaccines in remote, inaccessible regions. We are working on a novel inhaler – as currently all inhalers are globally unaffordable for millions. To enable us to continue our work on these projects, we have recently incorporated Hitaa bv. Hitaa means ‘beneficial for wider masses’ in Pali, a proto-Indo-European language.

During these times of re-evaluation, re-imagination and change we have founded the med-tech start up company Hitaa bv Amsterdam to create healthcare products for the pressing needs of our times.

Hitaa’s primary objective is to create innovative designs for greater good in med-tech products, systems and services that are affordable for the masses. We have a track record of over two decades in design and engineering demonstrating our commitment towards secular humanism. During the COVID-19 pandemic we created a Modular Vaccines Carrier (MVC) addressing the current need for distributing vaccines in remote, inaccessible regions. We are working on a novel inhaler – as currently all inhalers are globally unaffordable for millions. To enable us to continue our work on these projects, we have recently incorporated Hitaa bv. Hitaa means ‘beneficial for wider masses’ in Pali, a proto-Indo-European language.

Satyendra Pakhalé

CEO, co-founder Hitaa bv   

Multifaceted designer Satyendra Pakhalé established his industrial design practice in 1998 in Amsterdam. Over the last two decades Satyendra Pakhalé has accomplished various successful cross-disciplinary design collaborations with international design manufacturers, research and development organizations, technological ventures, and cultural and educational institutions worldwide. He was trained as a designer at the renowned IIT – Indian Institute of Technology, Bombay and later at Art Centre College of Design Europe, in Switzerland. After his first working experience at frog-design Germany, he was part of the pioneering ‘new business creation’ team, conceiving some of the first product ideas for new technologies in the area of digital communication and healthcare design at Philips Design in the mid-90’s. Through a series of award-winning design projects for leading clients and industries, the practice has developed a worldwide reputation for designing diverse innovative typologies, pushing the limits of technology and materials. A comprehensive monograph, titled  ‘Satyendra Pakhalé Culture of Creation’ has been published by nai010 Publishers, Rotterdam, NL. He has lectured throughout the world at diverse academic and trade seminars and on platforms such as Alloaesthesia Congress USA, CeBIT Germany, Casa Brasil, IDEC USA, and Future Design Days Sweden. His design works are in permanent collections at prestigious museums throughout the world, among which the Victoria and Albert Museum London, Stedelijk Museum Amsterdam, Montreal Museum of Fine Arts and Centre Pompidou, Paris.

Wera Selenowa

COO, co-founder Hitaa bv  

Having gained wide experience in management and organization, specifically in the arts and in start-up companies, Wera Selenowa joined Satyendra Pakhalé Associates as Managing Director in 2010. Prior to this position, she worked in Zurich as the head of administration for three start-up companies in the areas of e-publishing, pharmaceutical medicine and investment and completed her International Executive MBA in General Management at the University of Salzburg Business School. Following her passion for arts, design, and economics, she graduated in arts management in Germany and gained work experience in the USA, Germany, and Switzerland, before plunging into further international activities.